A shop assistant helping a customer in a bright store

For retailers hiring store staff

Free AI interviews for retailers. Know who is worth meeting before you make a single call.

Flowmingo is an AI interviewer that asks every store applicant your questions on video, scores each skill you set, and ranks them.

4,000+ recruiting teams worldwide use Flowmingo, with 1M+ candidates assessed a year.

3 things cost retailers. We built Flowmingo to fix each one.

  1. The store that calls back first usually gets the good staff.

    How Flowmingo solves it

    Screening questions check evenings and weekends the moment someone applies. The ones who fit are invited straight to an AI interview.

  2. Once the holiday rush starts, every empty shift costs you sales.

    How Flowmingo solves it

    Matched Talent ranks everyone who applied before against the new opening, so you can call the best back first.

  3. Your store manager said “Great CV, but rude to customers.” after the first week.

    How Flowmingo solves it

    Run a role-play: the AI plays a customer who wants a refund, and the applicant has to handle it. You get a score and the recording. You see how they treat a customer before they meet one.

Where these come from: the US Bureau of Labor Statistics on retail sales workers, and the National Retail Federation Foundation's customer service and sales credential.

One free platform for the whole hire, not just the interview.

Use one or all of them on every applicant. You get one ranked shortlist.

  • Screening questions

    Evenings, weekends and store location checked the moment they apply.

  • Role-Play

    The AI plays a difficult customer, and the applicant has to handle it.

  • AI Interviewer

    Every applicant interviewed on video, scored and ranked.

  • CV Evaluation

    Every CV scored against what the store needs.

  • Tests

    Short skills tests you set, with cheating flagged.

  • Full ATS

    Every store, role and applicant in one place, every result on one profile.

  • Matched Talent

    Past applicants ranked against a new opening.

  • Job Post + Boost

    Post the job and boost it, free.

  1. 1. Paste the job description for the store role.

    The AI drafts the interview questions and the skills to score. Change anything you like.

  2. 2. Copy 01 link.

    Send it to every applicant: in your job post, your emails or your hiring system.

  3. 3. Open the shortlist.

    Every applicant is scored and ranked as they finish, with the recording behind each score. Invite the best to meet you in store.

Same store, same applicants. Just a different week.

Before: screening by hand

  • Who gets interviewedThe few you have time to call
  • Your weekHours of calls between shifts on the floor
  • How you pickA CV and a 10-minute call
  • What your colleagues seeA CV and your notes
  • Evenings and weekendsFound out at the interview
  • When the shortlist is readyAfter the last call
  • CostPaid by the interview, the credit or the seat

After: with Flowmingo

  • Who gets interviewedEvery applicant, on the same questions
  • Your weekAnswers arrive while you run the store
  • How you pickA score and a reason for every skill
  • What your colleagues seeThe scores, the reasons and the interview, on a free seat of their own
  • Evenings and weekendsAsked first, in a screening question
  • When the shortlist is readyAs soon as the first answers come in
  • Cost$0 per interview, unlimited seats

$0 per interview, however many people apply.

AI interviews, CV scoring, tests, role-play, team seats and the applicant tracker are free on every plan, with no end date. Upgrade only for your own brand, downloads or longer video storage.

Free

$0forever

Every store, from day one

Start free
  • Unlimited AI interviews
  • Unlimited team members
  • Free applicant tracker
  • Shared report links with Flowmingo's logo
  • Your latest 300 videos viewable for 30 days

Starter

$49a month

$42 a month billed yearly

Stores that hire every month and need more than 300 videos kept

Start free
  • Everything in Free
  • Shared report links with your logo, showing only what you choose
  • Download reports and videos
  • Your latest 3,000 videos viewable for 45 days

Growth

$99a month

$84 a month billed yearly

Chains hiring across many stores

Start free
  • Everything in Starter
  • Send one link to a whole shortlist
  • Sponsored interview links on your own domain
  • CSV export
  • Your latest 30,000 videos kept with no time limit
  • A dedicated account manager

Optional, per interview: show candidates only your brand for $0.49 per interview on Free ($0.44 on Starter, $0.39 on Growth), charged when the candidate starts. You never have to.

Prices in USD. Scores and transcripts are kept on every plan.

Don't take our word for it. Hear it from other hiring teams.

“The AI-powered interview process allows us to screen candidates consistently and efficiently, helping us identify strong talent much faster than traditional methods.”

Ryan AngTalent Acquisition, KFC

“I used Flowmingo when I had 250+ candidates who had applied and I had to close the role in 3 days.”

Davin PatelHead HR, Unilights

Frequently asked questions

Is it really free? What's the catch?

AI interviews, CV scoring, tests and the applicant tracker are free on every plan, with no limit and no card. On a free interview, applicants see Flowmingo's name next to yours and may be offered paid extras for themselves, such as a practice run. To remove both, pay $0.49 per interview. Paid plans add your logo, downloads and longer video storage.

Is there a limit when hundreds apply before the holidays?

No. AI interviews are unlimited on every plan, so a role with 40 applicants costs the same as one with 4,000: $0. There are no credits to top up. On Free you can watch your latest 300 videos for 30 days; scores and transcripts are kept for everyone.

Can applicants do it on their phone?

Yes. They answer in a phone or laptop browser, with a camera and microphone, and nothing to install. Taking it never costs them anything.

Can we check they can work evenings and weekends first?

Yes. Add a screening question with set answers, then save which answers get an invite. Applicants who pick them are invited to the AI interview automatically.

Can cashiers and stockroom staff get different interviews?

Yes. Set up a separate interview for each role. The AI drafts the questions from each job description, and you review and edit them.

Will applicants find an AI interview robotic?

The AI asks each question out loud and follows up when an answer misses the point. Applicants answer on camera when it suits them. It helps to tell them a person, not the AI, decides who moves forward.

Does the AI decide who gets hired?

No. The AI interview never rejects anyone. Every score has a written reason, with the recording and transcript behind it, and you decide who you meet.

Can our area and store managers watch the interviews too?

Yes. Add every manager at no cost: team seats are unlimited on every plan. They see the same video, scores and reasons, and can add notes and ratings.

How do we know nobody helped them?

Flowmingo flags the common signs for you to review. These are tab switches, a second window, screenshot shortcuts, an extra monitor, and missing or extra faces on camera.

Which languages can applicants use?

You choose the languages each role allows, and each applicant picks one. They include Vietnamese, English, Chinese, Hindi, Indonesian, Malay, Filipino, Japanese, Korean, Thai, Spanish and Arabic. The report can be in a different language from the interview.

Does it work with the hiring system we already use?

Yes. Paste the interview link into the emails your system already sends, or connect by API and webhooks, free on every plan. There is a ready-made connector for Recruitee. No system? An applicant tracker is included, free.

Try it on the next store job you post.

Free plan. No credit card, no sales call.

Need a demo? Have a question?

3 ways to reach a person.

Get in touch